Analyst: Reviews are the “least important factor” to gamers

Wednesday, 25th November 2009 19:38 GMT By Stephany Nunneley


A Cowen Group survey has revealed that game reviews are the “least important factor” to consumers when deciding on which title to purchase.

Instead, according to analyst Doug Creutz, gamers rely mainly on word of mouth and publishers should stop focusing on scoring a high review.

“We believe that while Metacritic scores may be correlated to game quality and word of mouth, and thus somewhat predictive of title performance, they are unlikely in and of themselves to drive or undermine the success of a game.

“We note this, in part, because of persistent rumors that some game developers have been jawboning game reviewers into giving their games higher critical review scores. We believe the publishers are better served by spending their time on the development process than by grade-grubbing after the fact.”

More through CVG.



  1. mescalineeyes

    that doesn’t sound right.

    While good scores don’t make me buy games I am not interested in to begin with, neither does marketing fwiw, bad scores will make and have made me reconsider my purchases.

    #1 5 years ago
  2. Redh3lix

    I purchase entirely on score. I’d buy a game with a score of 85% upwards, anything less I leave well alone. Regarding word of mouth, I heard and read from numerous sources that Haze is “an absolute pile of shite of a game” :D

    #2 5 years ago
  3. Anders

    Most of the people here probably puts a lot of weight in scores, but they don’t. You know, they.

    #3 5 years ago
  4. OrbitMonkey

    “We believe that publishers are better served by spending their time on the development process than grade grubbing after the fact”.

    Well “Duh”.

    #4 5 years ago
  5. Dralen

    They defo effect my purchase. But…if its a super hyped game, I won’t give a rats ass what the reviewers say.

    #5 5 years ago
  6. Jadeskye

    If a game gets a good review from a site i respect (AKA i’m much more likely to buy it.

    #6 5 years ago
  7. cachucha

    Hype makes people buy games.

    #7 5 years ago
  8. BraveArse

    Yup you’re right there. Made me buy MW2 after I’d vowed to get it secondhand. I’ll now be putting it on the secondhand market so at least someone will not be adding to Kotick’s coffers.


    #8 5 years ago
  9. Hero of Canton

    I think the least important factor is analysts.

    #9 5 years ago
  10. McLovin85

    Lol, i agree with ‘The man they call Jayne’.
    As for review scores, i’d have to say i’m definitely influenced by them. However, I would say that i’m more influenced by what the review actually says about certain aspects of the game rather than the overall score.

    #10 5 years ago
  11. Blerk

    Word of mouth among my friendly forumite chums is far, far more important to me than any review score. I do like to read the reviews, though.

    #11 5 years ago
  12. jnms

    I’d say the ‘opinion’ of analysts is the least important factor in what gamers think.

    #12 5 years ago

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