Wed, Nov 25, 2009 | 20:01 GMT

Analyst: Reviews are the “least important factor” to gamers

wordofmouth

A Cowen Group survey has revealed that game reviews are the “least important factor” to consumers when deciding on which title to purchase.

Instead, according to analyst Doug Creutz, gamers rely mainly on word of mouth and publishers should stop focusing on scoring a high review.

“We believe that while Metacritic scores may be correlated to game quality and word of mouth, and thus somewhat predictive of title performance, they are unlikely in and of themselves to drive or undermine the success of a game.

“We note this, in part, because of persistent rumors that some game developers have been jawboning game reviewers into giving their games higher critical review scores. We believe the publishers are better served by spending their time on the development process than by grade-grubbing after the fact.”

More through CVG.

12 comments

#1

mescalineeyes
25/11/09, 7:43 pm

that doesn’t sound right.

While good scores don’t make me buy games I am not interested in to begin with, neither does marketing fwiw, bad scores will make and have made me reconsider my purchases.

#2

Redh3lix
25/11/09, 7:51 pm

I purchase entirely on score. I’d buy a game with a score of 85% upwards, anything less I leave well alone. Regarding word of mouth, I heard and read from numerous sources that Haze is “an absolute pile of shite of a game” :D

#3

Anders
25/11/09, 8:32 pm

Most of the people here probably puts a lot of weight in scores, but they don’t. You know, they.

#4

OrbitMonkey
25/11/09, 8:43 pm

“We believe that publishers are better served by spending their time on the development process than grade grubbing after the fact”.

Well “Duh”.

#5

Dralen
25/11/09, 9:01 pm

They defo effect my purchase. But…if its a super hyped game, I won’t give a rats ass what the reviewers say.

#6

Jadeskye
25/11/09, 9:43 pm

If a game gets a good review from a site i respect (AKA Giantbomb.com) i’m much more likely to buy it.

#7

cachucha
25/11/09, 9:52 pm

Hype makes people buy games.

#8

BraveArse
26/11/09, 7:48 am

Yup you’re right there. Made me buy MW2 after I’d vowed to get it secondhand. I’ll now be putting it on the secondhand market so at least someone will not be adding to Kotick’s coffers.

:(

#9

Hero of Canton
26/11/09, 8:14 am

I think the least important factor is analysts.

#10

McLovin85
26/11/09, 8:46 am

Lol, i agree with ‘The man they call Jayne’.
As for review scores, i’d have to say i’m definitely influenced by them. However, I would say that i’m more influenced by what the review actually says about certain aspects of the game rather than the overall score.

#11

Blerk
26/11/09, 9:24 am

Word of mouth among my friendly forumite chums is far, far more important to me than any review score. I do like to read the reviews, though.

#12

jnms
26/11/09, 9:50 am

I’d say the ‘opinion’ of analysts is the least important factor in what gamers think.

Leave a Reply