Team Xbox is about to have a console launch, and they've kicked things off with a slick TV spot.
The TV spot, called Feel True Power, aired over the weekend in the US during the season eight premiere of The Walking Dead. The campaign flaunts the Xbox One X's raw power, and it's readiness for "true 4K" content, showing the different forms of media the console will enhance.
It's definitely as lavish as Xbox ads tend to be, this time set to Kanye West's Power, which feels like a throwback more than anything else.
The new campaign should also air across the world, and you can already see it in YouTube ads. Microsoft made sure to mention the console's power advantage over the rest of the pack in official releases, a 40% increase to be exact.
Xbox One X is out beginning November 7 worldwide.