Microsoft has partnered with Spike to produce an official Xbox One launch celebration, which you can tune into this Friday.
Xbox One Countdown to Launch will air on Spike TV as well as streaming on Xbox Live, Xbox.com, Spike's website, GameTrailers and the GameTrailers app.
Timed for the North American launch, the show kicks off at 11:00PM ET/8:00 PM PT on November 21.
The stream will show the New York City and Los Angeles launch celebrations, including Dead Rising 3 zombies in Times Square, interviews with developers, gameplay and live performances from Deadmau5 and Macklemore & Ryan Lewis.
Microsoft will unlock the GameTrailers Xbox app for all Live members regardless of subscription type until the following Monday to enable viewing.