Xbox One has been discounted at online retailer Zavvi. There has been no word on an official price-cut from Microsoft, so do treat this as one retailer's decision for now.
The Xbox One product page lists the console at £409.99, down from its £429.99 RRP. It contains Kinect and all the contents of the full-price box.
It follows confirmation that three million Xbox One consoles were sold in 2013.
We've dropped Microsoft a line for an official comment on Zavvi's discount. Stay tuned.