Xbox One is out November 22 in several territories, and Microsoft has launched its marketing blitz with an expensive trailer starring Steven Gerrard, Zachary Quinto and such games as Titanfall, Dead Rising 3, Forza 5 and FIFA 14.
It follows a report by The Guardian that suggests Microsoft will spend around $100 million on marketing Xbox One. It's a record for the Xbox brand.
What do you think of the clip above?
Meanwhile, the Xbox One manual's quick-start guide has leaked. See it here.