Xbox Live Gold members will be able to access the GoPro Channel app for Xbox One and Xbox 360 later this year.
The GoPro Channel apps will stream curated GoPro video content to your HDTV through the console, enabling users to browse and search a variety of categories including sports, athletes and adventure, and watch individual videos or "view back-to-back videos within a category."
Members will also be able to directly GoPro cameras and accessories through the app, which will mark "the first time Microsoft has integrated the physical purchase of packaged goods into an Xbox platform app."
The GoPro Channel app will release on Xbox 360 this spring and Xbox One this summer.
A video showing how it works is below, and features the hunky conservationist and Lion whisperer Kevin Richardson in it - along with lovely landscape shots and the like.