It looks as though Xbox 360 is used more for watching online movies, TV shows and listening to music than it is for online gaming through Xbox Live, according to Microsoft's Yusuf Mehdi.
Mehdi, the head of marketing and strategy for Microsoft's Xbox business, told the LA Times that households spend 84 hours a month on Xbox Live gaming, watching videos and listening to music.
Over half that time is spent on music and videos, with the figure as a whole up 30% year-over-year in households where on average, 150 hours a month are spent watching television.
"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," said Mehdi.
Over 20 million people have an Xbox Live subscription, and over 66 million Xbox 360s have been sold worldwide.
Today, the firm announced apps for HBO, MLB.tv, and Comcast would through system update on the console today.