Remedy's managing director Matias Myllyrinne and writer Sam Lake revealed in an interview that once the Alan Wake is released, it may be a make or break title for the firm.
"To be honest, we're very much betting the farm on this game," he said. "We've created it since 2005, and it is kind of like landing on a new continent and bringing the ships - 'Guys, you'd better make do on this continent. Survive.' So Alan Wake is something that we've poured our hearts and souls into".
"The project hasn't been the straightest journey from beginning to end, added Lake. "There has been shifting around along the way - developing certain prototypes quite far and then deciding 'No, we are not happy with this. This is not what Alan Wake needs to be,' and then shifting to a new direction, and all of that takes time.
"But that said, at the same time, we are a relatively small team when you look at other developers working on games of similar scope, and we do our own technology and engine and tools, so it takes time.
"We are building the character with optional content as well, within the game. So for the players who are interested, they can discover these things".
Alan Wake hits stores May 18 and May 21 in the US and UK, and the cover art can be mulled over through here.
The opening bits of the game were also revealed today, and it looks very atmospheric - which is good.