Watch the Sony CES 2011 Press Conference
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Sony is jumping on board the sharing machine by offering a video stream of its CES 2011 press conference, which kicks off shortly.
You can view the stream from Sony Electronics' own Ustream channel.
Sony is expected to devote the majority of its presentation to non-gaming devices, with PhotoRumours (via Gizmodo) reporting a 3D upgrade to the Bloggie camera, plus a new range of Cybershots.
Believers are holding out for a PlayStation Phone or PSP2 announcement, but don't put any money it.
Night owls tune in at 5:00 PM PST - or 1:00 AM GMT. Ouch.