If anyone knows about what "pays," it's Valve. Dominion over 70 percent of the online retail game space is nothing to scoff at, after all. Fortunately, Valve's finally decided to share its wealth - or its wealth of knowledge, anyway. Advice, ho!
"Part of what we've learned about that is you have to keep listening to your customers and you have to keep listening to developers, because we're in both businesses: making games for customers and making services for developers. It really pays to listen," Valve's Director of Business Development Jason Holtman told Ars Technica.
"Steam's allowing developers to get a lot closer (to customers) and iterate more quickly," he added. "We've definitely learned a fair amount about people being connected."
He also expressed faith in the PC as a gaming platform, saying that publishers will start reaching for that slice of the gaming pie again before too long.
"I think you're going to find big titles on the PC are actually going to start taking advantage of some of the things that the PC does really, really well...I think you're going to see the big guys looking at what the small and medium guys are doing and saying 'I don't know why I can't do that,'" he explained.
Sounds like a personal problem to us, Mr. Big Guys. Tons more through the link.