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UK free-to-play market worth £216 million - report

The British F2P market is now worth £216, according to new research into the sector conducted by analysts SuperData. It's a rapidly growing scene, the stats suggest.

MCV reports that the £216 figure comes from microtransaction sales in games like FarmVille and League of Legends. The market is expected to expand by 22.9% over the next three years, and is predicted to be worth £266.1 million by 2015.

The UK market is growing slower than the global arena however, which SuperData predicts will be worth £9.3bn before 2013. This is expected to rise by 53.5% to £14.23 billion by 2015.

On average the typical UK MMO player will spend 11.25p in social games and 11.64p in free-to-play MMO titles.

Do you buy microtransaction content or boosters? What's your take on the F2P market? Let us know what you think below.

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FarmVille

PC

League of Legends

PC

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About the Author
Dave Cook avatar

Dave Cook

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Dave worked on VG247 for an extended period manging much of the site's news output. As well as his experience in games media, he writes for comics, and now specializes in books about gaming history.
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