Saucy Wii mini-game collection We Dare won't be released in the Uk following negative public reaction, Ubisoft has confirmed.
In a statement given to The Telegraph, the publisher said outcry over the game's PEGI rating spurred the decision.
"Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom," the statement reads, flatly.
British press and political figures responded to We Dare's "sexy" marketing campaign with an outraged field day of moral accusation, despite staunch declarations from ratings bodies and Ubisoft that the game's content is far less spicy than advertised.
The game was also pulled from US release and is now destined for the European market.