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Ubisoft and EA Games praise "awesome" price cut for PS3

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Ubisoft CEO Yves Guillemot and EA Games president Frank Gibeau have spoken of the "exceptional" price cut Sony brought in for the Playstation 3.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray. I'm happy that they were able to move to that [price point], particularly in the UK," said Guillemot.

As for Gibeau: "I think it's awesome. It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars'. So the lowest priced hardware possible is a good thing for us. We want to see as big and broad a base as possible, and the Sony hardware is a good piece of equipment."

Sony announced the price cut on Tuesday at it's GamesCom presser. It now retails for £249/$299/€299.

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