Ubisoft will add titles from EA and Warner Brothers to its expanded Uplay service, and has announced that it will start publishing its own titles through EA's Origin service.
Speaking with GI International, Uplay director Stephanie Perotti said the service now boasts 50 million users and 15 partners with about 25 to 30 titles ready for launch.
"We've been working on this for some time," she said. "We've been launching our own Uplay shop, and we wanted to make sure we offer a good experience from the start so we had to work on both the technical setup and all the negotiation with partners, and we thought the timing was good after the release of very strong PC titles from Ubisoft but also from partners."
Publishers announced for the service include: SEA, Warner Brothers, 1C Softworks, bitComposer Games, Bohemia Interactive, Encore Software, Focus Home Interactive, Freebird Games, Iceberg, Nordic Games, Paradox Interactive, Recoil Games, Robot Entertainment, Telltale Games and Torn Banner Studios, per GI International.
"We are also talking to many more partners, we're looking into adding more partners to the Uplay shop in the coming weeks and months," Perotti continued. "So we want to have a broad offer, and we also want to provide another place maybe for some of the indie developers or smaller publishers to get in touch with an audience and we have a pre-launch user base that we think can be also beneficial to these developers and publishers."
The Uplay service launched in 2009 alongside Assassin's Creed 2, with PC titles added as part of its digital distribution service in June 2012.