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Trademark and Frito-Lay promotion discovered for Skylanders Sidekick

Activision’s filed a trademark application for Skylanders Sidekick with the USPTO. In addition, Fusible has dug up Frito-Lay sell sheets online detailing a June promotion where customers can redeem a free sidekick with purchase. Sidekicks shown were: Big Grunt, Mega Stealth, Mighty Fin and Super Trigger with "real names" to be revealed. An earlier, previously announced promotional phase between Frito-Lay and Activision will run until May 5, and Fusible reckons the trademark filing is for phase two, which runs June 18 through July 13.

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Stephany Nunneley

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Half-blind/half-dyslexic, bad typist, wine enthusiast, humanitarian, intellectual savant, idiot savior, lover of all things nonsensical, animal hoarder and highly sarcastic.

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