Titanfall producer Drew McCoy ain't give a shit if his game is making dollars, he's doing it for the love.
Speaking to GameSpot, McCoy said he's happy the development team is still working on it - he's not in this business for the cheddar.
"I don't know if it's making a profit, I don't know if it's meeting sales expectations. I don't really care," he said.
"I care that I worked on a game that I can sit down and enjoy playing. The fact that people enjoy it and it has made enough that we [get to] continue supporting it as a studio, that's to me a success. We make games because we love them and we want other people to play them with us."
Love won't buy the baby new shoes, Drew.
He didn't want to be drawn on competition with the likes of Battlefield or Call of Duty, but said he hopes that Titanfall inspires others to make games their own way rather than follow a formula.
"There's been some really colossal failures... there's been games that looked at what's popular and go 'oh, if we have this, people will buy our game.' And then it just completely fails, because they missed the reason as to why that game was good and they didn't try anything new."
"So I hope what Titanfall does, as a gamer and as someone who wants to see the industry get better and make cooler stuff, is try new things and not just try and copy what's good."