EA Sports SVP Andrew Wilson has said that there will come "a time" when the company will start dishing out subs to access its content.
"If we look at what consumers have pushed other industries for: if we look at what consumers forced the music industry to provide, if we look at what consumers have driven as a result of television and movie subscription, if you look at us - there's absolutely a time somewhere at some point in the future where the consumers say, 'Hey, this is how we want to interact with you: we want to give you a monthly or annual subscription and we want access to everything you make," Wilson told Eurogamer.
"They get to drive the time and place for it, and a lot of it is technology dependent, but absolutely we can see a future where that might be the way we deliver games."
Wilson said the latest addition to the EAS brand, a new studio in Austin, Texas, will help bring to reality that vision, adding that "one of the things we're driving is EA Sports as a service."
He added: "It's less about the generation and more about internet infrastructure.
"The thing about consoles [is] that's a lot of content: six, seven gigs of information. Right now there are some places in the world where you can move that size of information around relatively seamlessly; there are a lot of places you can't."
It comes after a leaked memo from earlier this year showed that EA Sports was planning something called Persistant ID.