Update: It's over.
Original: And off we go. TGS is now in full news mode, with several press conferences being planned for the show. More on that here.
EA is the first to go, and is live right now. Watch it after the break.
Already, we've been promised new game reveals by EA for the event, with Battlefield: Bad Company 2: Vietnam getting its first showing since its unveiling at E3 in June.
The biggest reveal will most likely be the EA Partners collaboration between Grasshopper's Goichi Suda and Resident Evil creator Shinji Mikami, now known to be called "Shadow of the DAMNED".
EA's streaming the whole thing live on its website. Get that here or below.
We'll have everything from the event on the site once it's announced, so keep it tuned.