Yusuf Mehdi

Yusuf Mehdi headlines

• Vive le controller: Xbox One interface to be streamlined for a Kinect-free future

  Now that the Xbox One has been uncoupled from Kinect, Microsoft will overhaul the interface so you can get shit done without having to shout “XBOX DO WHAT I SAY YOU TRAITOROUS COWARD” all the time.

• Xbox One coming to China in September

  Just a few months after the lifting of a console ban, Microsoft is bringing an Xbox system to mainland China for the very first time.

• Xbox One players have driven 90 million miles, killed 186 million enemies - other stats

  Microsoft has announced some multiplayer stats for Xbox One exclusive titles.

• Xbox One's Snap feature demonstrated in new video

  Xbox One’s multitasking Snap feature has been demonstrated by Microsoft’s chief marketing and strategy officer, Yusuf Mehdi, and you can watch it in action below. The feature allows the user to search the Internet, watch YouTube and play a game all at the same time. Perfect for the ADD crowd. Xbox One is out on […]

• Microsoft issues Kinect marketing statement: will not target ads, "unless you choose to allow us to do so"

  Xbox One and Kinect marketing chatter has caused a bit of a stir this week, after an Advertising Age report suggested that Microsoft was poised to share captured marketing data with third-party firms. The company has since debunked the article, and has now issued a further statement on the matter.

• Microsoft "seeking correction" for Kinect data release report

  Microsoft’s Larry Hryb – better known as major nelson – has said the company will not be releasing user data harvested by the Xbox One’s Kinect to third parties, and is seeking a correction to a report stating otherwise.

• Xbox One & Kinect advertising: Mehdi hints at releasing captured data to firms - report

  Xbox One and Kinect have caused quite a stir among gamers over fear that Microsoft will use both devices to monitor players to compile marketing data, then release it to advertisers. Despite claims that the company will not release said data to third-parties, Microsoft’s Yusuf Mehdi has allegedly hinted that this could happen at some […]

• PS4 vs Xbox One clash good for the industry, Microsoft feeling good about it, says Mehdi

  Microsoft corporate vice-president Yusuf Mehdi has explained why the close proximity between both the Xbox One and PlayStation 4 launch is good for the industry, and why the company is feeling good about business within that area.

• Xbox One - Microsoft will either break even or make a profit at launch, says Mehdi

  Microsoft plans to break even or make a profit with Xbox One at launch, according to chief marketing officer Yusuf Mehdi.

• Xbox 360 to last three more years, over 100 new games inbound, says Microsoft

  Xbox 360 support will last until 2016 and will receive 100 new game launches, according to Xbox chief marketing and strategy officer Yusuf Mehdi.

• Microsoft defends Xbox One pricing, says Kinect and entertainment are key differentiators

  Microsoft Yusef Mehdi has defended the Xbox One’s pricing, and has stressed that the inclusion of Kinect features, along with a blend of entertainment and games gives it more value than its competitors.

• Xbox One CPU boosted, console now in full production

  Xbox chief marketing officer Yusuf Mehdi has confirmed that Xbox One is now in full production, having received a last minute performance-enhancing tweak.

• Microsoft - "No point winning a show, Xbox One will win in the long run"

  Yusuf Mehdi, CVP, Marketing & Strategy, Xbox One, has said during an interview with a leading Spanish daily that Sony might have put up a good show at E3, but it’ll be Microsoft with its Xbox One who’ll win in the long run.

• Xbox One: "We believe the digital world is better" says Microsoft

  Xbox One’s online check-ins have proven to be a big talking point this morning, now it’s Microsoft exec Yusuf Mehdi’s turn to explain why the console’s authentication makes sense. “We believe the digital world is better,” he said in a new interview.

• Xbox One: Microsoft aims for 1 billion lifetime sales, 100 million Xbox 360 units

  Microsoft’s senior vice president of Interactive Entertainment Business Yusuf Mehdi has stated that given the broad multimedia focus of Xbox One, there’s no reason why it can’t shift between 400 million and 1 billion consoles in its lifetime. He said the company is also angling for 100 million Xbox 360 console sales in the next […]

• Microsoft sells Mediaroom, will place 100% focus on Xbox cloud TV strategy

  Microsoft has laid bare its plans to make Xbox the “Premium entertainment service that delivers all the games and entertainment consumers want”, by investing 100% of its focus in the console’s TV cloud TV strategy. The company has sold its Mediaroom brand to Ericsson to give it space to fully concentrate on its new mission.

• Microsoft calls Xbox subscription service "pivotal" to its business, hints at inclusion with next-gen

  Microsoft may incorporate its Xbox 360 subscription services on offer into the next-Xbox console, the firm has hinted to the Wall Street Journal.

• Mehdi: New IPs prove Xbox 360's vitality

  Microsoft’s chief marketing officer Yusuf Mehdi believes Microsoft’s focus on new IP proves the Xbox 360 has plenty of life in it yet.

• Xbox is becoming Microsoft's "premium entertainment brand"

  Microsoft marketing boss Yusuf Mehdi has said Xbox Live is leaving hardware behind to become a major force in Microsoft’s broader strategy.