Yosuke Matsuda
New IPs need at least three titles to be considered a success, says Square Enix boss
Before a new IP can be deemed a success or not, the title needs at least two sequels.
Yosuke Matsuda headlines
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Square Enix and Eidos foster "distinct qualities" of subsidiary studios
Square Enix Japan and its western arm are a perfect fusion, says CEO Yosuke Matsuda.
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Square Enix president Yosuke Matsuda feels the company must "reform with urgency"
Square Enix president Yosuke Matsuda has detailed the company’s business model changes in a new interview, stating that the company must “reform with urgency.”
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Square Enix: long development periods are "dishonest" - and unprofitable
Following a disappointing FY2013 punctuated by an “extraordinary loss“, Square Enix has announced plans to dramatically alter the way it approaches games development.
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Square Enix's new president plans 'fundamental review' of publisher's business
Square Enix’s new president takes up his duties in June, and his first order of business will be to take a good, long look at the publisher to find out why it’s not making money – despite holding some of the most celebrated brands in the industry.
Yosuke Matsuda latest
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New IPs need at least three titles to be considered a success, says Square Enix boss
-
Square Enix and Eidos foster “distinct qualities” of subsidiary studios
-
Square Enix president Yosuke Matsuda feels the company must “reform with urgency”
-
Square Enix: long development periods are “dishonest” – and unprofitable
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Square Enix’s new president plans ‘fundamental review’ of publisher’s business