A new study from the Entertainment Software Association has found that more adult females play games than boys under the age of 18 in the US.
Women Gamers headlines
Looks like it’s not just in real life where women spend more money than men – turns out, women spend more in-game currency than men and also purchase more virtual items.
Research conducted by MyVoucherCodes has concluded that one in five ladies have dumped their partners because of gaming habits or excessive web usage.
According to a post over on Jezebel citing a recent Wall Street Journal article, videogame marketers still cannot grasp how to target girl gamers properly, thus resorting to stereotypes. The WSJ highlighted games like Charm Girls Club, Littlest Pet Shop, Just Dance and Wii Fit, along with the lilac-colored Hannah Montana PSP as a way […]
Peter Moore gave a keynote this morning at the Edinburgh Interactive Conference and discussed how EA Sports learned how to reinvent itself to women and embrace Nintendo’s Wii. “The only time our testosterone-fuelled business talked to women was about games for their boyfriends, sons or fathers,” said Moore. “The Wii came along and the dynamics […]
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