Universal Music Group

Activision targeting a younger, contemporary crowd with DJ Hero

Activision is hoping rhythm game DJ Hero will expand upon the Guitar Hero franchise to a younger audience. Speaking at the annual Wedbush Morgan meeting today, CFO Thomas Tippl told attendees that the company is planning on releasing the game not only more profit, but to draw newer users into the genre.“We continue to add […]

12 years ago

Universal Music Group headlines

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