Swrve

Only 2.2% of users spend money on free-to-play titles, according to Swrve report

A new report from Swrve research has found that only 2.2% of users spend money on free-to-play titles, and 46% of revenue stems from only .22% of the player base. It also found that two-thirds of users will stop playing a game after only one day. The data was complied from 30 games and 10 […]

6 years ago

Swrve headlines

  • Analytics firm finds half of in-app mobile game revenue comes from .15% of player base

    Analytics firm Swrve dug through user data attributed to tens of millions of mobile gamer players and found that half of all in-app mobile game revenue came from .15% of the player base. Around 1.5% of active users didn’t purchase microtransactions, and 49% only purchased a single item. The firm reported that 13% only made […]

    6 years ago