Steve Beinner
Platform exclusives: “Nothing is bigger than Halo,” says MS
With the reintroduction of Master Chief, Microsoft sees Halo re-establishing itself at the top alongside the biggest names in the industry, with Microsoft adding that no other platform exclusive series is “bigger than Halo”.
Steve Beinner headlines
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Microsoft promises 2012 will be the biggest year yet for Xbox 360
Microsoft has said it wants to be the “home of interactive entertainment” and Steve Beinner, Microsoft’s director of global marketing first party games, said that 2012 will be “without a doubt” a “bigger year than 2011.”