Rod Cousens

“Wii U needs to be very keenly priced,” says Codies CEO

Codemasters CEO Rod Cousens has said that Wii U has to be “keenly priced” in order for it to be an attractive buy to the consumer.

9 years ago

Rod Cousens headlines

  • Cousens backs rumour that PSP2 is as powerful as PS3

    Codemasters boss Rod Cousens has backed up apparent Sony claims that PSP2 is as powerful as PlayStation 3.

    10 years ago
  • F1 2011 to see big changes, will appear on new handheld platforms, says Codies CEO

    Codemasters CEO Rod Cousens has told MCV that F1 2011 will be more then just the inclusion of new tracks and drivers.

    10 years ago
  • F1 can be Codmasters' FIFA, says CEO

    Codemasters CEO Rod Cousens has told MCV its F1 series can easily have their own yearly-iterations in a similar fashion to EA’s FIFA.

    10 years ago
  • Codemasters could release smaller retail games which expand with DLC in the future, says CEO

    Codemasters CEO Rod Cousens has said in order to combat the used game market, it would not be “inconceivable” for the firm to publish a “game like” F1 2010 partially on disc downloadable content released as the race season progresses.

    10 years ago
  • Codies: Op Flash: Red River, DiRT 3 coming between April-June 2011, GRID 2 in 2012

    Codemasters CEO Rod Cousens has confirmed Operation Flashpoint: Red River and DiRT 3 will both arrive at somepoint between the beginning of April and the end of June next year.

    10 years ago
  • Codemasters: 3D is becoming a "factor"

    Speaking to CVG, Codemasters boss Rod Cousens has noted that 3D’s gaining importance as a technology.

    10 years ago
  • Codies expects "great things" from F1 2010, says Cousens

    Codemasters CEO Rod Cousens has said the firm is confident that Gran Turismo 5 won’t steal any customers away F1 2010.

    10 years ago
  • Codies CEO: Traditional publishing's the "model of the dinosaurs”

    Codemasters CEO Rod Cousens has revealed that due to Reliance Big Entertainment’s 50 percent stake in the firm, it can now focus more the digital end of the company and become a contender for larger publishing and development  houses.

    10 years ago
  • Indian games firm gets 50% stake in Codemasters

    Indian firm Reliance Big Entertainment has bought a 50 percent stake in Codemasters.

    10 years ago
  • Cousens and Collyers receive NY honours

    Both Codemasters boss Rod Cousens Sports Interactive founders the Collyer brothers have been awarded honours in the British New Year list.Former ELSPA boss Paul Jackson also got a nod.

    11 years ago
  • GRID will generate £32 million in revenue, says Codies boss

    Codemasters head Rod Cousens told attendees to this week’s Edinburgh Festival that Race Driver: GRID cost “about £6.8 million” to develop while forecasting it will generate £32 million in revenue.He also showed Operation Flashpoint to the crowd, saying the action game cost more than the celebrated racer but still fell short of the $20 million […]

    12 years ago
  • GRID to launch in Japan this year

    Codemasters just confirmed that Race Driver: GRID will launch for 360 and PS3 in Japan at some point this year.The game’s going to be full localised, as you’d expect, with Japanese text and speech.“As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: GRID in Japan will also […]

    12 years ago
  • Codemasters takes Sega Racing Studio

    Codemasters has confirmed that it’s to take over Sega Racing Studio with immediate effect.According to this Eurogamer piece:“In seizing this opportunity, we have created additional resources to escalate our plans in the racing segment,” said Rod Cousens, who power-dresses for Codemasters. “We hope to welcome more than 40 people to the company and we have […]

    12 years ago
  • Codemasters "top 10 in three years", says Cousens

    Codemasters CEO Rod Cousens has revealed vaulting ambitions for Codemasters growth in this interview, saying the way for the company is as a global, top 10 power.“In terms of publishing I would like to see Codemasters as a flag barer in the coming year for the British contingent,” he said. “I think today in any […]

    13 years ago