Robbie Bach • Page 2

  • Robbie Bach personally kicked ass over Live mess on Christmas Day 2007

    Robbie Bach personally got on the phone on Christmas day last year to sort out the fact Xbox Live was flattened by demand, Xbox Live product unit manager Jerry Johnson has told Eurogamer, and that he was actually passing on the heat from Steve Ballmer himself. “I can tell you that when Robbie Bach is […]

  • Economic slump not hitting Xbox business, says Bach

    Speaking to Reuters, Xbox boss Robbie Bach has claimed the general economic slow-down in the US is not affecting Microsoft’s entertainment business. “We have not seen, on the consumer side of our business, a slowdown,” he said. The exec, speaking at an American event, said the firm’s Xbox division had been doing well, noting that […]

  • "Too early to tell" when next Xbox will be launched, says Bach

    Robbie Bach has said that it’s still too early to tell whether or not Microsoft will try to take first-mover advantage in the next console generation, saying only that the company will be selling Xbox 360 for years to come yet. “Too early to tell,” he said when asked if a new machine would come […]

  • PSP is a "cautionary tale" Zune won't replicate, says Bach

    Microsoft entrtainment boss Robbie “The Terminator” Bach reckons there are “cautionary tales” to learn from PSP, and he wants to apply them to Zune. “The PSP is a reasonably successful product at the profit-and-loss level,” he said in this Venture Beat interview. “But as a product concept, there are cautionary tales to learn from it. […]

  • Bach denies Blu-ray Xbox 360 announcement today

    That was quick. Despite a Crunchgear report yesterday rumouring a Blu-ray-powered Xbox 360 announcement today, Microsoft entertainment devices boss Robbie Bach has already boxed it. “That is so far out that there isn’t anything to talk about,” he said in an SFGate interview. Bach added: “You have to look at how fundamentally compelling the difference […]

  • Microsoft gifting Xbox 360 kiosks to US hospitals

    Microsoft is to supply “hundreds” of 360 kiosks to American children’s hospitals, the company has announced. The initiative is the result of a partnership with the Companions in Courage Foundation charity. “Microsoft is committed to keeping kids entertained in a variety of ways within a safer gaming environment, so partnering with Companions in Courage to […]

  • claims Bach GDC interview is "entirely fictional"

    Double uh oh. reckons the recent Sith Gamer interview with Robbie Bach, which detailed some of what Microsoft is expected to show at GDC next month, is “entirely fictional”. The interview, which claimed Alan Wake and Halo Wars would be shown at the California developer conference, was picked up all over the web, with […]

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