Peter Cowley

Endemol’s Peter Cowley talks TV-to-Game branding on Xbox 360

During Edinburgh’s Interactive Conference this morning, Peter Cowley, the digital media MD of Endemol, told attendees that due to the success of 1 vs. 100, the company is looking at bringing more TV-to-Game branding to Xbox 360. “Microsoft approached us for a show for new service called Primetime. It has a live show with a […]

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