Jonathan Epstein

“PS3 is open for the ad business,” says Sony

SCEA and SCEE have just announced that Double Fusion will now provide dynamic in-game ads for PS3. “PS3 is open for the ad business,” said SCEA’s Phil Rosenberg. “We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3. PlayStation is taking a major role in enabling this fast-developing sector that is […]

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