MCV’s reporting that Ubi UK marketing boss Jon Rosenblatt’s returning to EA after three-and-a-half years at Ubisoft. His new role at EA will be senior European marketing director for the publisher’s Sports label. More through there.
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Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports. “From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate,” said Ubi UK marketing boss, Jon Rosenblatt. More through there.
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