Joachim Kempin

Former Microsoft exec reveals failed Sega acquisition, lack of ‘muscle’ to blame

Microsoft wanted to buy Sega at one point, according to former Microsoft exec and this week’s chief bean-spiller Joachim Kempin. Bill Gates clubbed the idea to death after he deemed that Sega lacked ‘muscle’ to help it defeat Sony in the console arms race.

8 years ago

Joachim Kempin headlines

  • Xbox 720 may have Windows 8 base, touch screen says former MS exec

    Xbox 720’s interface could follow Windows 8 closely, and may even include some form of touch screen functionality, former Microsoft executive Joachim Kempin has suggested. Are you getting bored of all these rumours yet?

    8 years ago
  • Microsoft entered the console race "to stop Sony" claims former exec

    Xbox exists because Sony and Microsoft have always had a heated working relationship, prompting the latter to enter the console race for itself. That’s the claim of former Microsoft exec Joachim Kempin, who was vice president of Windows Sales at Microsoft. Kempin has revealed the relationship between both companies in a new interview.

    8 years ago
  • Ballmer's resignation could be key to Microsoft's survival, says former exec

    Microsoft CEO Steve Ballmer has been painted as a formidable force at the top of the company’s executive ladder, who would oust up-and-coming employees he feared would challenge his position of power. That’s the claim of former Microsoft exec Joachim Kempin, who has called for Ballmer’s resignation in order to see Microsoft’s revival, and has […]

    8 years ago