Kotick: “People are happy with exisiting franchises”

Activision’s Bobby Kotick, has told The Economist that despite criticism that the company is too dependent on exploiting franchises, many gamers feel the opposite.“A small segment of very vocal gamers say everything has to be new and different every year,” he told the site. “Actually, people are happy with existing franchises, provided you innovate within […]

11 years ago

Innovation headlines

  • It's "time for madness", Verbinski tells developers

    Speaking at DICE in Las Vegas, Gore Verbinski has urged developers to push the boundaries of innovation and asked why companies insist on “making another Halo” when there are “so many other places to go.”“This is the time for madness,” he said in his conference keynote. “This is the time to go down dark alleys.”Verbinski […]

    13 years ago
  • "$30 million budgets" killing innovation, says former EA boss

    Speaking at DICE in Las Vegas, Mitch Lasky – former head of EA Mobile and now a partner at Benchmark Capital, has blamed Sony and Microsoft for me-too trends in games development, not the grouping of smaller companies.“Don’t blame consolidation,” he said on the subject of lack of innovation in games. “Blame Sony and Microsoft […]

    13 years ago