Ian McClellan

Activision: DJ Hero can help the music game genre grow

Activision feels that DJ Hero can help the music game genre grow due its focus on users who don’t necessarily play Guitar Hero.“With the kind of diversity DJ Hero offers, we expect it to appeal to people who may not have yet discovered the Hero franchise,” senior brand manager at Activision Ian McClellan told MCV.“The […]

11 years ago

Ian McClellan headlines

  • UK Guitar Hero World Tour/Rock Band ratio closer to 4:1, says Red Octane

    Off the back of the earlier news that Guitar Hero World Tour has outsold Rock Band by a ratio of 2:1, Red Octane’s UK senior brand manager, Ian McClellan, told VG247 today that this figure is more like 4:1 in the UK.“From a UK perspective, we think the growth in music gaming in 2008 is […]

    12 years ago