Goldman Sachs Technology And Internet Conference

EA expects next-gen to be more cost effective thanks to its proprietary Frostbite engine

EA’s chief financial officer Blake Jorgensen has said next-gen will be a more cost effective transition for the firm, and part of this has to do with Frostbite being the firm’s proprietary engine.

Goldman Sachs Technology And Internet Conference headlines

  • JR: EA "dropped the ball," but has best IP in the industry

    EA CEO John Riccitiello has said the firm has emerged from a transitional period with both the strongest core portfolio in the trade and increased digital focus.

  • EA: New console hardware not feasible at this time

    EA’s CFO, Eric Brown, has said that because of the slow adoption of price cuts from the console manufactures coupled with today’s current HD technology, there will not be a quick adoption of new console hardware in the foreseeable future. Therefore, current generation consoles won’t be going away anytime soon.