David McCarthy

EA Sports Wii titles to be “less intimidating”, says McCarthy

David McCarthy, executive producer at EA Sports, has said that the firm needs to show its “lighter side” with Wii gamers as they could easily feel intimidated by the publisher’s ‘normal’ methods.“We do have to market it differently,” he told GamesIndustry.biz. “I think the key thing for us is first and foremost we need to […]

13 years ago

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