Brand Awareness

Modern Warfare 2 loses brand awareness without CoD name

Modern Warfare 2 has lost a sizeable lump of brand awareness by dropping the Call of Duty moniker, tracking firm OTX has told Gamasutra. Apparently, Infinity Ward and Activision may have damaged retail chances by up to 20 percent with the move. “Up until the beginning of May, OTX had been tracking the title as […]