Brad Jakeman

Acti – Modern Warfare 2 to be “biggest entertainment launch ever”

By retaining global ad agency TBWA/Chiat/Day, Activision reckons Modern Warfare 2’s release can be the “biggest entertainment launch of all time.” “We believe the idea that TBWA presented to us delivers on that goal,” said Activision chief creative officer Brad Jakeman. “What we liked most about the TBWA campaign is that it’s an idea that’s […]

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