August 2009 NPD

Microsoft’s take on August NPD: “Only console to show overall growth this year”

Microsoft has responded to last night’s NPD figures by stating that Xbox 360 was the only console showing growth in the US this year, with sales increasing 17 percent year-over-year within the first eight months of 2009. Sales for Xbox 360 reached 215,000 units for August and the company attributes this to the console’s starting […]

August 2009 NPD headlines

  • Pachter: Wii unit sales 50% below last year’s level, September sales to repeat

    Wedbush Morgan’s Michael Pachter believes that the new price scheme for PS3 and Xbox 360 has put pressure on Wii, and expects a sales growth for PS3 in September; therefore a price cut is necessary for Wii to continue to compete in the market. “Until the late August PS3 price cut, the Xbox 360 appealed […]

  • Nintendo's take on August NPD: DS sold twice as many units as any other system

    In August, Nintendo hardware sales continued to increase month-to-month, with DS tops for the second month in a row, and Wii the second best selling console, again, for August. Combined, DS and Wii moved 830,300 units while broken down, DS moved 552,900 and Wii 227,400. “August NPD results showed an increase in month-to-month sales for […]

  • August NPD: Music game sales are down 46%

    NPD Group’s Anita Frazier has stated that music game sales are down 46 percent year-on-year, and but unit sales are “down much less because lower prices are playing into the dollar sales decline.” However, there looks to be a possible silver-lining with The Beatles: Rock Band and Guitar Hero 5 both having debuted this month, […]

  • August NPD: US game industry still in decline by 16%

    The NPD numbers are in for the month of August, and the industry saw its sixth consecutive month-over-month decline, what with the 16 percent slip year-on-year. While this is an improvement over the past few month, the decline can only be combated by climbing 14 percent aggregate for 2009 to “come in flat in comparison […]

  • August NPD: Software sales - Madden NFL 10 clear winner

    The August NPD numbers are out, and while the industry as a whole was still down, Madden NFL 10 stole the charts by bringing in 928,000 followed by Wii Sports Resort w/WMP at 754,000. Earlier, it was reported that EA CEO John Riccitiello was “disappointed” with Madden NFL 10 sales saying it was “discouraging”, that […]

  • August NPD Hardware: PS3 sales boosted by 72% over July

    According to the NPD Group’s Anita Frazier, all hardware systems with the exception of PS2 “realized an increase in unit sales over July”. The PS3 captured the greatest increase month-over-month with unit sales boosted by 72% over July levels, but DS was the clear winner in August. DS 552.9K (538.9K) Wii 277.4K (252.5K) Xbox 360 […]