Asvertising Standards Authority

Legally, Dungeon Keeper can no longer be called ‘free-to-play’ in adverts

Dungeon Keeper on iOS can no longer be called ‘free-to-play’ in adverts, following a verdict from the Advertising Standards Authority. The body just banned an EA advert after finding that player progression is severely limited unless they pay for in-app purchases.

Asvertising Standards Authority headlines