Adam Boita

“Main thrust” of Q4 PlayStation marketing will be cinema-based

According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash in the UK this year.“The main thrust of our advertising this Christmas season will be in cinema,” revealed SCEE UK marketing manager Adam Boita.“All our key IPs this year are being backed by major campaigns. […]

13 years ago

Adam Boita headlines