Following last year's shenanigans, the supermarkets are once again having a price-cut war over FIFA 11.
If you want the game for literally the price of a small bottle of coke, go to Asda where you can get it for 97p if you trade in either Dead Rising 2, F1 2010 or Halo: Reach. The offer applies to both PS3 and 360 SKUs.
If you're not looking to trade, it'll will be £29.97 without any strings.
Sainsburys are selling it for £25, but only when £30 or more is spent in store. The price for the game on its own is £34.97.
Over at Tesco, if you buy any other chart title, you can get FIFA for £25, while Morrisons are running the same deal, with the price there being £27.
Now you know where to look while getting some bread and milk in the morning.
FIFA 11 releases tomorrow. Catch our interview with producer David Rutter here.