There's a new Street Fighter 5 advert doing the rounds, and the gameplay footage isn't even the best thing about it.
You may recognise a big chunk of this from the 2014 'Rise Up'trailer shown at the PlayStation Experience press conference, but it's had a bit of a revamp with new game footage and shots from events like EVO.
Apparently it aired during an NFL game which goes some way to explain the cheesy motivational overtones, but you know what? Cheese is delicious. Well, most cheese. As long as it's not too cheesy.
The point is it's a nice shout-out to the community and aims to get them even more psyched for release.
Street Fighter 5 is out on February 16 for PS4 and PC.