Splash Damage CEO Paul Wedgewood has told Gamasutra that the studio's multiplayer shooter Brink sold over 2.5 million units worldwide.
According to Wedgewood, sales of the title generated between $120-140 million in revenue, however, since the firm wasn't the publisher, not all of the monies went in its pockets.
This is something it plans to remedy a slight bit with its new digital publishing arm, WarChest.
"As an independent video game developer, we don't earn that kind of revenue, as we're not the publisher of the title... but we could see there was the potential to serve our fans content directly, and while we don't want to take anything away from what Splash Damage does, we wanted a vehicle that we can dedicate exclusively to that pursuit," Said Wedgewood.
With WarChest, Splash Damage is aiming to produce titles which are both triple-A quality as well as free-to-play with "connected game experiences."
The first title coming from the new incentive is Rad Soldiers for iOS, and later this year a new PC title will also be release, free-to-play. In 2013, the firm also plans to release a console title, which, again, will be free-to-play.
"I'd love to see our new publisher one day compared to somebody perhaps like HBO, who produces phenomenally high-quality TV shows," said Wedgewood. "Everybody is happy to consume HBO TV shows because they're really, really good, and I think that is the future of video gaming -- you can think of the free-to-play market as television. Think of quad-A gaming as the big box office stuff that needs to generate $200 million just to break even.
"I think that's the tier of gaming that's going to replace the mid console market over the next generation of gamers. I don't think you're going to see a sudden outflux of gamers from consoles -- I think it's just a generation growing up and doing something else."
You can read the entire interview through the link.