LittleBigPlanet is a big deal to Sony, so much so that the firm wants Sackboy to be the console's emblem.
"We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," said SCEA product manager Mark Valledor in an interview with Adage.
"We have coined 2008 'the year of the PS3' and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next. ... This is a very big title for us."
Plenty more through there.