What do you do when you don't want to drop the price of your console on the high street? You cut out retail, silly. Sony's offering a £40 discount on new 40Gb PS3s through SonyStyle.co.uk, meaning you can pick a machine up for £269 right now.
Keep watching, as well. There's a bundle there which includes an 80Gb machine and a copy of LittBigPlanet for £279, although it's listed as "coming soon".
If you're looking for an 80Gb console with games and Blu-ray paraphernalia for Christmas, you'd be best looking at Play.
Update: Those Play prices have gone back up now. Snooze, lose. Thanks, jigglybean!