Sonic the Hedgehog has been handed the first annual Outstanding Contribution award by the 2011 Golden Joystick Awards.
“We are so excited that Sonic has been awarded the first-ever Outstanding Contribution Award at the Golden Joysticks," said Sonic brand director David Corless. "In today’s ever changing market it’s rare for a character to last for 5 years – let alone 20. And that’s testament to the popularity and longevity of our blue blurred mascot.
"Since the days of the Mega Drive – he’s appeared on most consoles and handhelds going and also made the successful leap into the digital space. This award couldn’t have come at a better time as we celebrate Sonic’s 20th Anniversary and with the amazing Sonic Generations just around the corner. Here’s to the next 20!"
Other winners of this year's awards will be announced tomorrow during the ceremony at the Westminster Bridge Park Plaza.
In addition, the 29th annual Golden Joystick Awards has been handed a Guinness World Record for attracting 2.06 million votes.