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Skylanders franchise surpasses $500 million in revenue, over 100 million toys sold

Activision announced during its Toy Fair 2013 press conference that the Skylanders franchise has surpassed $500 million in revenue, and over 100 million toys have been sold. The sell-through is the fastest such a milestone has been reached by kid's games, including WWE and Star Wars. During the Toy Fair, Activision Publishing CEO Eric Hirshberg revealed that Skylanders Giants sold over $195 million in the US since its holiday release. He also introduced Skylanders: Swap Force, which was announced earlier this week. You can watch the presentation of the later below.

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