Microsoft has pulled Sky Player from Xbox 360 after an "unforeseen technical issue," and hopes to relaunch the service tomorrow.
"The Sky Player on Xbox 360 service did successfully launch early this morning, it has subsequently been suspended due to an unforeseen technical issue," read a statement from the publisher. "With so much excitement and interest in the service, we'd much prefer to ensure that our customers enjoy the highest possible quality of service.
"We would like to take this opportunity to apologize to our customers who have attempted to access the service today. Sky Player engineers are hard at work to resolve the problem - we expect to have the full service available tomorrow."
There ya go.