Sega: New IP is likely to suffer this year

News by Mike Bowden Staff Writer (Former)

Published on Jan. 26, 2009

Sega Europe president and COO, Mike Hayes, told GI that due to the current financial crises, publishers could choose to axe new IP.

"What we're actually doing is getting rid of the bottom tier of titles that we were putting in to get an extra bit of market share, of money," he said.

"We're getting rid of those, and we're going to focus on the biggest titles - but we do have a lot of new IP coming out. We've invested in things like MadWorld, for example, and we feel our line-up is good enough that we can take that.

"But I think a lot of other publishers, and EA have been quite open on this, will stop a lot of projects and cut back," Hayes explained.

"Ultimately I think the number will go down, which will probably be less good for consumers."