Although it has just one announced title for the system, Sega is quite keen on PS Vita.
"It’s interesting on Vita - technically it’s brilliant, it’s beautiful, and it’s really great to play," Sega's Western boss, Mike Hayes, told IndustryGamers.
Hayes pointed out that Sega released Virtua Tennis World Tour in support of the PSP's launch, to notable success. Virtua Tennis 4, details of which surfaced yesterday, will hopefully match that performance.
"We’ve managed to use a lot of the functionality of Vita. And we’ve made it very clear we’re going to support Sony with that title," Hayes said.
Sega isn't ready to reveal its release plans for Sony's new handheld, but it does seem to have something in the pipeline to please core and casual users.
"Sony has made it very clear they want to target core gamers primarily. So we take that on board with the titles that we’re going to bring out," Hayes explained.
"The nice thing about the Vita, I think, is ultimately going to be the range of software pricing types that you can put on it so it’s not just the high end game at the high end price.
"You can do the mid-point, more like your XBLA or PSN titles and of course maybe even a small bite size of more app type software.
"For me, the strength of that device is the whole spectrum of software, that will either sell as physical or as digital. That, I think, is a big point of difference for us as a developer. So that’s pretty cool."
Virtua Tennis 4 is expected to form part of Vita's launch line up. No date has been set, but it's likely to surface in Japan before the end of the year, with an early 2012 launch internationally.