SCEA SVP of PR Rob Dyer has said the way Microsoft is currently promoting Project Natal is all in your face.
The exec described the MS push as a "whole PR barrage".
"From Sony's perspective, rather than go out and do a whole PR barrage to give everybody the 'happy, happy, joy, joy' news," said Dyer, "we're going to show up and have a line-up of products to show people rather than having a lot of great statements to say, 'This is what's going to happen.'
Dyer then went onto say that beginning soon, you'll see why PlayStation Arc, PS3's own motion controller, will bring everything to the table.
"So whether it's at GDC or DPS (Destination PlayStation), and definitely at E3, you're going to see – and I've seen it from both first- and third-parties – some really awesome products to support this. And rather than us go there and pat ourselves on the back, and send out press releases talking about this, we're going to be Missouri; it's going to be 'show me.' And that's the deal."
He also said that so far, there's no "trouble" in gaining third-party support for Arc.
"From a third-party perspective it's easier to develop for, you can use the same code base that you currently use for PS3 or 360 or even the Wii in order to get a motion controller game out. You can't do that with Natal.
"You have to have a completely separate code base and my feeling is that we're going to have a lot more games, a lot more innovation – particularly with the camera and the precision – versus what you'll have with Natal or the Wii.We can all sit around here and debate that... but the fact is I'm not having any trouble getting third-party support."
Currently, Arc is a codename for the PS3 motion controller. It's due out in fall.